Customer experience has been talked about forever in the services industry, however, never has the speed of adaption with both corporations and customers been significant as in the current times.
We at L&T Mutual Fund have always been committed to customer convenience which is why we have always focussed on enabling digital transactions and driving initiatives like nomination registration which has the customer as the central thought. Our video KYC and E-KYC are enablers which have not just kept customer centricity in mind but are also getting widely adapted by our investors as it is relevant and convenient.
The equity markets are showing an uptick which is exciting for a lot of investors. The ETF space is also attracting interest because of the growing buzz around it. However, one must understand that the equity markets surge is not broad-based and it is driven by a few stocks. Like one must not panic during a downturn which happened a few months back, one must also refrain from getting swayed by the buoyant markets.
Stick to basics
Sticking to the basics of financial goals, asset allocation and risk taking abilities must be the foundation stones for your investments. Investing in the equity markets through the Mutual Fund route give you the advantage of a professional fund manager who is actively managing your funds and making informed decisions. Investing regularly through the SIP (Systematic Investment Plan) route takes care of the cyclical markets and averages out both the risk and the returns. Investing for long term in the equity space and not getting swayed by market sentiments turn out to be a prudent strategy in the long run.
Make informed decisions
I would also urge all investors to read and educate themselves about the historic data points available on the Indian mutual fund industry to understand the value of investing early and investing regularly. And if one does not have the time to do that, our advice would be get in touch with your financial advisor and take their help in making informed decisions.
While we are all making efforts to get out of the pandemic and restart our businesses, this time around please be mindful of keeping your contingency fund planning done for 6-12 months. Again mutual funds provide liquid avenues for parking short term funds and as they are actively managed by professional fund managers, your money works harder than just lying idle in a Bank account.
In conclusion, we are always urging all our investors and society at large to be safe and maintain hygiene as the virus is still very much out there. Taking care of oneself will mean taking care of their loved ones too. The resilience that investors and the financial services space have shown in the past few months only goes to prove the inherent strength in our products, services, processes and people.
Stay Safe, Stay Invested
Mutual Fund investments are subject to market risks, read all scheme related documents carefully.